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New York - Amáli designer, Sara Freedenfeld, discovered her passion for making jewelry while backpacking through South America. In Valparaiso, Chile she learned to combine natural elements with knotted strings to form intricate wearable art. In Venezuela she met an artist who taught her the how to link and mold metal.

Drawing inspiration from the natural landscapes and vibrant textiles that colored her travels, Sara set out to create a line of jewelry that delicately unites the natural simplicity of handcrafted artistry with the sophistication and glamour of high fashion.

Sara launched her company, Amáli, in the spring of 2006 and has quickly become a favorite among celebrity stylists. Most recently, Amáli Jewelry adorned Tyra Banks on America’s Next Top Model, and Tori Spelling on the cover of People Magazine. We are also proud to announce that Amáli was selected by a prestigious group of industry leaders as a “ 2008 Rising Stars.”

 

Inspired to create handcrafted jewelry that delights the wearer and redefines traditional notions of luxury.

 
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After years of practice, Sara has found that gently taming and suggesting shape yields the most elegant results. Even when she started small with piecies back in 1987, she always matched her meticulousness with curiosity. Travelling around the globe, she has studied various techniques and designs that have helped her cultivate a singular yet international style. Today, she has a few apprentices of her own and spends most of her time crafting with them in her New York City studio. She still makes time to learn new techniques and exhibits at trunk shows all around the world.

"I am very inspired by textiles, and many of my pieces have a fabric-like sensibility, which I create by intricately weaving chains and stones to create rich textures. Every piece is handcrafted by me and my small team in our NYC studio. The name 'Amali' comes from her bold, confident grandmother who embodies the spirit of the brand.

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